kehinde

Before I redesign a website, I want evidence of what works to go along with my opinion. For a therapy practice I worked with, I studied 13 well-built, high-performing therapy practice websites, from solo clinicians to group practices with more than a dozen therapists. I went through every homepage, service page, and contact page and wrote down what they had in common.

Most business owners know a slow website is bad. Fewer know where the slowness comes from. I rebuilt a site and then measured it, and the short version is that speed works like a budget. You spend some of it every time you add something to the page.

If you have never hired someone to build an automation, an AI system, or a website, the process can feel like a black box. What does it cost? How long does it take? What do you own at the end?

Every week, a business owner asks me about AI. They have seen the headlines, sat through a pitch or two, and someone told them they need an “AI transformation.” My answer is that you might not need AI at all, and that is fine.

When I opened Mesh Cowork in downtown Bakersfield in 2015, I thought I would buy some software, plug it in, and run the space. Six years in, Mesh had 88 active members, about $209,000 in annual revenue, and an operations system I had built myself because nothing off the shelf did the whole job.